The other day I was in line at the feed store waiting to pick up feed for my horse Shiloh. I am a hardened reader, rarely go anywhere without my Kindle. I am ever hopeful there will be a lull where I can pull out the Kindle and read.
Unfortunately my Kindle stayed home that day, so I was perusing the area looking for something to read while I waited.
I ran across a brochure entitled “The Simple Truth About Pet Nutrition”, published by Hill’s Pet Nutrition, Inc. in 2009.
As synchronicity would have it, I immediately opened to the section “Common Myths” and the piece about “By-Products as Ingredients”, and here’s what I read:
MYTH: Pet foods that contain ingredients listed as “by-products” are inferior.
FACT: Many by-products are excellent sources of nutrients for pets. With extremely rare exceptions, all pet foods contain by-products.
And for whatever reason, in a brochure about pet nutrition, there was a picture of red jello on the facing page. You can see a copy of the “By-Products as Ingredients” page here. Click here to find out what can be included in by-products.
What I found fascinating was not what was said in the brochure, but what was left unsaid……such as by-products are basically the remains of meat processing that are not suitable for human consumption. How by-products can use non-specific labeling such as “meat and bone meal”. You can see a picture of by-products and read more about by-products used in pet food here.
Bottom line: When it comes to selecting a food for your animal pal, be smart. Read the label, read between the lines, read what’s *not* said in the marketing material. As Talk2theAnimalsRadio holistic pet wellness expert Shannon Benecke says:
“Bottom line is that like humans, dogs and cats need a balanced diet to live long, healthy lives. it makes more sense to know exactly what I am feeding my pets. Relying on a pet food company to tell me that their brand will make my dogs and cat have a healthy immune system is not acceptable to me. A healthy animal is one with a strong immune system. A strong immune system is supported with a species specific diet”.
I think it was perhaps a stroke of luck my Kindle didn’t go with me to the feed store that day.